Sid the Salesman
On of the most fondly remembered advertising campaigns of the seventies, Unigate Dairies struck gold with the unseen characters The Humphreys. Anchored by the memorable slogan "Watch out, watch out, there's a Humphrey about!", this classic series of adverts saw a number of familiar stars of the time desperately trying to stop the Humphreys, armed with the familiar red and white-striped straws. from stealing their milk.
Along with our man Sid, seen in the video above, the Humphrey adverts also featured the likes of Benny Hill, Henry McGee, Barbara Windsor and, astonishingly, Muhammad Ali
There is little doubt that Bless This House marked a new chapter in Sid's career. Not only was the Thames show the most successful sitcom Sid had ever starred in, it changed his long-standing screen image from bird-chasing rogue to domesticated family man. This more family-friendly image, further heightened by Bless This House appearing in comic strip form in the hugely popular kid's magazine Look-In, led to toy manufacturer Aurora asking Sid to be the face of their new game Shooter Snooker.
Aurora also released a variation of the game called Pot-Shot Snooker, with Sid featured on the box once more, this time dressed in traditional snooker player garb, complete with bow-tie and waistcoat.